How to effectively develop a YouTube channel and build a brand.
YouTube is the most visited website on the Internet after Google. It has nearly 2 billion monthly active users who watch videos in over 80 languages. This growing audience makes mastering YouTube a must for any marketer.
But how do you get started on this rapidly growing platform? In this article, we're sharing 14 simple and actionable YouTube tips for budding video bloggers.
14 tips for growing your YouTube channel
Develop clear vision
A YouTube channel with a clear focus is getting subscribed more often than a channel that seems to be doing a lot of different things. Before you start creating content, make sure you have a clear vision. Choose something that is interesting, close, and valuable to your target audience. You can offer different types of videos, but they should all be of interest to your viewers.
Create a brand account
To use YouTube, you need a brand account. Brand accounts include features that cannot be used with personal accounts. For example, you can access valuable audience data through YouTube Analytics. You must collaborate with other team members.
Build a strong visual identity
Make sure your account looks flawless and professional. Add a icon for you channel that represents your brand, such as a logo. Complete it with an eye-catching banner image . Watch your feed on multiple devices to make sure everything is in order.
Write a compelling channel description
Always fill out your About Channel section. This is the first place where potential subscribers learn about your brand. Start with a quick, interactive description of what your channel is about . Load important information and relevant keywords ahead of time to make your YouTube channel more visible.
Add contact information
YouTube is a place to create new connections. This will make it easier to build relationships with your fans. Start by connecting other social platforms to your channel banner. (Just click the pencil icon at the bottom of the About Channel section to add your links.) You can also provide email addresses and other contact information in the About the Channel section. Some YouTube users even add an inbox address for fan mail.
Verify your account
This is a key step! Verified accounts can post videos longer than 15 minutes . Validation also allows you to create your own sketches (we'll look at these later).
The check is simple. Just enter your location and phone number at youtube.com/verify.
Rate your competitors
Of all the tips for building a YouTube channel, competitor research is one of the most valuable .
Find experts creators in your niche and spend some time on their channels. Read their descriptions, view their content, and find out who their followers are.
Ask yourself the following questions:
Which videos get the most views, likes, or comments?
What mains keywords does the creator use to describe their content?
How does he react to negative comments?
What editing tools or software does he use?
How does it encourage subscriptions?
Use the answers to plan your own content. Create ideas that work well and avoid those that don't.
Establish a consistent schedule
Think of your channel as a TV show. Plan to post at the same time. This way, viewers will know when to come back to get more.
When planning, keep these simple video blogging tips in mind:
- Be consistent . Post weekly or daily, such as Wednesday morning or Thursday afternoon.
- Post frequently . YouTube's search algorithm prioritizes channels that post frequently. If possible, try to do this 3 or more times a week.
- Be realistic . If your schedule is too ambitious, you won't be able to keep up with it. Make sure you can meet your goals and continue to create high quality content.
- Leave room for some flexibility . If something happens, don't be afraid to get off schedule and share the news.
- Post your content (instead of publishing it right away).
- Consider time zones . Most of your subscribers live up to the Urals or beyond the Urals? Do you have followers from all over the world? Pick a time when your target audience is awake and active.
- Share your schedule . Add your schedule to the About Channel section and to the channel's trailer . You can also indicate it on the channel banner.
Create a content calendar
Be selective
There are many simple YouTube tricks that can help you increase the views of your videos. Selectivity is a important tasks .
Edit your videos carefully before posting anything. Review all your footage, eliminating boring moments. Avoid awkward pauses and unprofessional looking shots. Count every second to keep your audience engaged.
But, editing is not only a viewer experience . It also affects your search rankings. This is because YouTube's algorithm favors videos with longer watch times.
The longer you can keep fans interested in your content, the more noticeable it will be in searches.
Have content for a rainy day
Life is full and it takes time to create quality videos. There will be weeks when you don't have time to create new content.
Help yourself by creating additional videos ahead of time. Stick to timeless “evergreen” content, not trending topics. So it doesn't matter when you post them.
Make your videos "interactive"
YouTube users watch more than a billion hours of video every day. Standing out from the crowd is no easy feat!
Fortunately, YouTube has tons of tricks you can use to get noticed. Here are our favorites:
- Create your own thumbnails : Thumbnails are the first part of your video that people see. And while YouTube automatically generates thumbnails upon publication, they are often meaningless. Instead, create your own eye-catching graphics to make your content pop.
- Create compelling descriptions : Make the most of your video descriptions by adding keywords, hashtags, and more. Include the most important information right away so people see it first.
- Optimize your headline : choose something short and bright. Raise curiosity, solve a problem, or make you laugh. Give viewers a real reason to click and they will.
Create playlists
Cross promotion